Help us spread the word about TripleClicks and receive:

* 5 FREE Monthly TCredits (a $59.40 annual value)!
TCredits can be used for member listings, for bidding on Pricebenders auctions, participating in contests, playing games, downloading music, and more!

* 50 FREE Monthly Member Rewards Points (MRP)!
Redeem your points on thousands of products at TripleClicks!

* Earn unlimited additional TCredits and MRP!
For each W3 member you refer, you instantly receive 5 additional free TCredits and 50 additional free MRP! And there's no limit to how many you can earn!

* Exclusive W3 member-only specials!
Save money every month on select TripleClicks products we've made available at special prices exclusively for our W3 members! Learn more at: http://www.tripleclicks.com/15823306/wave/

Every SFI affiliate is assigned his or her own unique SFI Gateway Website(s) to use in promoting their businesses. Below is a list of your SFI Gateway Websites for both referring TripleClicks members and sponsoring SFI affiliates. NOTE: For marketing methods, aids, and training on referring members and sponsoring affiliates, click HERE.

	"FREE" Gateway (aka our "REAL" and "REAL2" Gateways): http://www.sfi4.com/15823306/FREE
	This Gateway features listings of our latest enrollments and earners and brief info on TripleClicks, as well as a built-in registration form so everything is all in one nice, compact page.
	WAVE3 Gateway: http://www.tripleclicks.com/15823306/wave
	Attract new TC Members with the WAVE3 program (and earn commissions on their purchases) by referring your prospects to W3 Gateway above.
	JMT "Join My Team" Gateway: http://www.joinmySFIteam.com/15823306
	A powerful, personalized invitation to join you in SFI, the JMT Gateway features your photo, your name, and your country, along with all your SFI badges! If you've been with SFI for at least 90 days, this Gateway also displays how long you've been an SFI affiliate.
	Invitation Gateway: http://www.sfi1.biz/15823306
	Personalized with your name and an invitation to viewers to join SFI, this clean, friendly designed Gateway is also integrated into SFI Share-Its--little "mini-ads" for promoting SFI and TripleClicks on social media sites such as Facebook and Twitter.
	First With Entrepreneurs Gateway: http://www.sfi4.com/15823306/first
	Featuring a rotation of photographs of SFI's latest income earners, this Gateway focuses on the lucrative income opportunity available with an SFI business.
	Eager Zebra Games Time Machine Gateway: http://www.tripleclicks.com/15823306/games/TimeMachine.php
	Attract new PRMs to the Time Machine game at TripleClicks, where they can predict the answer to a coming event and win the Time Machine Zackpot.
	Eager Zebra Games Knockout Trivia Gateway: http://www.tripleclicks.com/15823306/games/KOTrivia.php
	Attract new PRMs to the Knockout Trivia game at TripleClicks, where they try to outlast fellow players in answering trivia questions to win a share of the KO Trivia Zackpot.
	Eager Zebra Games Pick The Price Gateway: http://www.tripleclicks.com/15823306/games/PickThePrice.php
	Attract new PRMs to the Pick The Price game at TripleClicks, where they can predict the final price of a Pricebenders auction and win a share of the PTP Daily Zackpot.
	Pricebenders Gateway: http://www.tripleclicks.com/15823306/pbgw
	Refer people to the latest Pricebenders "Wow" auctions to spread the word about Pricebenders auctions and the jaw-dropping deals that are taking place daily.
	TripleClicks Gateway: http://www.tripleclicks.com/15823306
	This Gateway will drop off your prospective members at the main homepage.
	TripleClicks Silver76Pack Gateway: http://www.tripleclicks.com/15823306/Silver
	A Gateway linking directly to the Silver76Pack (1 oz. Silver Bar + 75 TCredits) product page.
	TripleClicks "Song-of-the-Month" Artist Gateway: http://www.tripleclicks.com/15823306/artist
	This Gateway is designed to help you attract artists for our monthly TripleClicks "Song-of-the-Month" contest. Learn more.
	DIRECT SALES GATEWAYS
	Advanced Marketers: If you have the experience to generate sales directly, you may wish to promote individual TripleClicks products. You can turn any TripleClicks page (including a search results page) into a Gateway by simply inserting your SFI ID after the main TC domain name in the URL. FOR EXAMPLE:
	Advanced Liquid Nutrition: http://www.tripleclicks.com/15823306/detail.php?item=5169
	50 TCredits: http://www.tripleclicks.com/15823306/detail.php?item=58457
	Home & Garden Department: http://www.tripleclicks.com/15823306/tcsearch/category:9
	Marketing Aids For Direct Sale Gateways
	Create a banner promoting multiple TripleClicks products you choose.
	Create a dynamic banner for TC Deal-of-the-Day (automatically updates daily).
	Create a flyer for an individual TC product: Log into TC. Go to any product details page, select the "SFI Affiliates" tab, and click the link for the QR Code Flyer. Your SFI ID number will be embedded within the flyer's QR codes Then, print and hand out.
	For more, see TC marketing aids and TC marketing methods to help you generate TripleClicks sales.
	ECA (E-Commerce Associates) Gateway: http://www.tripleclicks.com/15823306/ECA
	Refer companies that sell products to your ECA Gateway, and for each ECA approved, you'll earn an immediate 100 VP when that ECA lists their first product AND up to 10% of the CV (Commission Volume) on all of their sales at TripleClicks–for life! Learn more.
	Your Custom Domains To create your own domains for your SFI business, you must first purchase a custom domain at TripleClicks.com or win a custom domain in a Pricebenders auction.

SFI Gateways

Every SFI affiliate is assigned his or her own unique SFI Gateway Website(s) to use in promoting their businesses. Below is a list of your SFI Gateway Websites for both referring TripleClicks members and sponsoring SFI affiliates. NOTE: For marketing methods, aids, and training on referring members and sponsoring affiliates, click HERE.

	"FREE" Gateway (aka our "REAL" and "REAL2" Gateways): http://www.sfi4.com/15823306/FREE
	This Gateway features listings of our latest enrollments and earners and brief info on TripleClicks, as well as a built-in registration form so everything is all in one nice, compact page.
	WAVE3 Gateway: http://www.tripleclicks.com/15823306/wave
	Attract new TC Members with the WAVE3 program (and earn commissions on their purchases) by referring your prospects to W3 Gateway above.
	JMT "Join My Team" Gateway: http://www.joinmySFIteam.com/15823306
	A powerful, personalized invitation to join you in SFI, the JMT Gateway features your photo, your name, and your country, along with all your SFI badges! If you've been with SFI for at least 90 days, this Gateway also displays how long you've been an SFI affiliate.
	Invitation Gateway: http://www.sfi1.biz/15823306
	Personalized with your name and an invitation to viewers to join SFI, this clean, friendly designed Gateway is also integrated into SFI Share-Its--little "mini-ads" for promoting SFI and TripleClicks on social media sites such as Facebook and Twitter.
	First With Entrepreneurs Gateway: http://www.sfi4.com/15823306/first
	Featuring a rotation of photographs of SFI's latest income earners, this Gateway focuses on the lucrative income opportunity available with an SFI business.
	Eager Zebra Games Time Machine Gateway: http://www.tripleclicks.com/15823306/games/TimeMachine.php
	Attract new PRMs to the Time Machine game at TripleClicks, where they can predict the answer to a coming event and win the Time Machine Zackpot.
	Eager Zebra Games Knockout Trivia Gateway: http://www.tripleclicks.com/15823306/games/KOTrivia.php
	Attract new PRMs to the Knockout Trivia game at TripleClicks, where they try to outlast fellow players in answering trivia questions to win a share of the KO Trivia Zackpot.
	Eager Zebra Games Pick The Price Gateway: http://www.tripleclicks.com/15823306/games/PickThePrice.php
	Attract new PRMs to the Pick The Price game at TripleClicks, where they can predict the final price of a Pricebenders auction and win a share of the PTP Daily Zackpot.
	Pricebenders Gateway: http://www.tripleclicks.com/15823306/pbgw
	Refer people to the latest Pricebenders "Wow" auctions to spread the word about Pricebenders auctions and the jaw-dropping deals that are taking place daily.
	TripleClicks Gateway: http://www.tripleclicks.com/15823306
	This Gateway will drop off your prospective members at the main homepage.
	TripleClicks Silver76Pack Gateway: http://www.tripleclicks.com/15823306/Silver
	A Gateway linking directly to the Silver76Pack (1 oz. Silver Bar + 75 TCredits) product page.
	TripleClicks "Song-of-the-Month" Artist Gateway: http://www.tripleclicks.com/15823306/artist
	This Gateway is designed to help you attract artists for our monthly TripleClicks "Song-of-the-Month" contest. Learn more.
	DIRECT SALES GATEWAYS
	Advanced Marketers: If you have the experience to generate sales directly, you may wish to promote individual TripleClicks products. You can turn any TripleClicks page (including a search results page) into a Gateway by simply inserting your SFI ID after the main TC domain name in the URL. FOR EXAMPLE:
	Advanced Liquid Nutrition: http://www.tripleclicks.com/15823306/detail.php?item=5169
	50 TCredits: http://www.tripleclicks.com/15823306/detail.php?item=58457
	Home & Garden Department: http://www.tripleclicks.com/15823306/tcsearch/category:9
	Marketing Aids For Direct Sale Gateways
	Create a banner promoting multiple TripleClicks products you choose.
	Create a dynamic banner for TC Deal-of-the-Day (automatically updates daily).
	Create a flyer for an individual TC product: Log into TC. Go to any product details page, select the "SFI Affiliates" tab, and click the link for the QR Code Flyer. Your SFI ID number will be embedded within the flyer's QR codes Then, print and hand out.
	For more, see TC marketing aids and TC marketing methods to help you generate TripleClicks sales.
	ECA (E-Commerce Associates) Gateway: http://www.tripleclicks.com/15823306/ECA
	Refer companies that sell products to your ECA Gateway, and for each ECA approved, you'll earn an immediate 100 VP when that ECA lists their first product AND up to 10% of the CV (Commission Volume) on all of their sales at TripleClicks–for life! Learn more.
	Your Custom Domains To create your own domains for your SFI business, you must first purchase a custom domain at TripleClicks.com or win a custom domain in a Pricebenders auction.

SFI Gateways

Every SFI affiliate is assigned his or her own unique SFI Gateway Website(s) to use in promoting their businesses. Below is a list of your SFI Gateway Websites for both referring TripleClicks members and sponsoring SFI affiliates. NOTE: For marketing methods, aids, and training on referring members and sponsoring affiliates, click HERE.

	"FREE" Gateway (aka our "REAL" and "REAL2" Gateways): http://www.sfi4.com/15823306/FREE
	This Gateway features listings of our latest enrollments and earners and brief info on TripleClicks, as well as a built-in registration form so everything is all in one nice, compact page.
	WAVE3 Gateway: http://www.tripleclicks.com/15823306/wave
	Attract new TC Members with the WAVE3 program (and earn commissions on their purchases) by referring your prospects to W3 Gateway above.
	JMT "Join My Team" Gateway: http://www.joinmySFIteam.com/15823306
	A powerful, personalized invitation to join you in SFI, the JMT Gateway features your photo, your name, and your country, along with all your SFI badges! If you've been with SFI for at least 90 days, this Gateway also displays how long you've been an SFI affiliate.
	Invitation Gateway: http://www.sfi1.biz/15823306
	Personalized with your name and an invitation to viewers to join SFI, this clean, friendly designed Gateway is also integrated into SFI Share-Its--little "mini-ads" for promoting SFI and TripleClicks on social media sites such as Facebook and Twitter.
	First With Entrepreneurs Gateway: http://www.sfi4.com/15823306/first
	Featuring a rotation of photographs of SFI's latest income earners, this Gateway focuses on the lucrative income opportunity available with an SFI business.
	Eager Zebra Games Time Machine Gateway: http://www.tripleclicks.com/15823306/games/TimeMachine.php
	Attract new PRMs to the Time Machine game at TripleClicks, where they can predict the answer to a coming event and win the Time Machine Zackpot.
	Eager Zebra Games Knockout Trivia Gateway: http://www.tripleclicks.com/15823306/games/KOTrivia.php
	Attract new PRMs to the Knockout Trivia game at TripleClicks, where they try to outlast fellow players in answering trivia questions to win a share of the KO Trivia Zackpot.
	Eager Zebra Games Pick The Price Gateway: http://www.tripleclicks.com/15823306/games/PickThePrice.php
	Attract new PRMs to the Pick The Price game at TripleClicks, where they can predict the final price of a Pricebenders auction and win a share of the PTP Daily Zackpot.
	Pricebenders Gateway: http://www.tripleclicks.com/15823306/pbgw
	Refer people to the latest Pricebenders "Wow" auctions to spread the word about Pricebenders auctions and the jaw-dropping deals that are taking place daily.
	TripleClicks Gateway: http://www.tripleclicks.com/15823306
	This Gateway will drop off your prospective members at the main homepage.
	TripleClicks Silver76Pack Gateway: http://www.tripleclicks.com/15823306/Silver
	A Gateway linking directly to the Silver76Pack (1 oz. Silver Bar + 75 TCredits) product page.
	TripleClicks "Song-of-the-Month" Artist Gateway: http://www.tripleclicks.com/15823306/artist
	This Gateway is designed to help you attract artists for our monthly TripleClicks "Song-of-the-Month" contest. Learn more.
	DIRECT SALES GATEWAYS
	Advanced Marketers: If you have the experience to generate sales directly, you may wish to promote individual TripleClicks products. You can turn any TripleClicks page (including a search results page) into a Gateway by simply inserting your SFI ID after the main TC domain name in the URL. FOR EXAMPLE:
	Advanced Liquid Nutrition: http://www.tripleclicks.com/15823306/detail.php?item=5169
	50 TCredits: http://www.tripleclicks.com/15823306/detail.php?item=58457
	Home & Garden Department: http://www.tripleclicks.com/15823306/tcsearch/category:9
	Marketing Aids For Direct Sale Gateways
	Create a banner promoting multiple TripleClicks products you choose.
	Create a dynamic banner for TC Deal-of-the-Day (automatically updates daily).
	Create a flyer for an individual TC product: Log into TC. Go to any product details page, select the "SFI Affiliates" tab, and click the link for the QR Code Flyer. Your SFI ID number will be embedded within the flyer's QR codes Then, print and hand out.
	For more, see TC marketing aids and TC marketing methods to help you generate TripleClicks sales.
	ECA (E-Commerce Associates) Gateway: http://www.tripleclicks.com/15823306/ECA
	Refer companies that sell products to your ECA Gateway, and for each ECA approved, you'll earn an immediate 100 VP when that ECA lists their first product AND up to 10% of the CV (Commission Volume) on all of their sales at TripleClicks–for life! Learn more.
	Your Custom Domains To create your own domains for your SFI business, you must first purchase a custom domain at TripleClicks.com or win a custom domain in a Pricebenders auction.

6f4922f45568161a8cdf4ad2299f6d23

6f4922f45568161a8cdf4ad2299f6d23

Theory of User Behavior

I've long believed that the design of your software has a profound impact on how users behave within your software. But there are two sides to this story:

• Encouraging the "right" things by making those things intentionally easy to do.
  
• Discouraging the "wrong" things by making those things intentionally difficult, complex, and awkward to do.

Whether the software is doing this intentionally, or completely accidentally, it's a fact of life: the path of least resistance is everyone's best friend. Learn to master this path, or others will master it for you.
For proof, consider Dan Ariely's new and amazing book, The (Honest) Truth About Dishonesty: How We Lie to Everyone – Especially Ourselves.

Indeed, let's be honest: we all lie, all the time. Not because we're bad people, mind you, but because we have to regularly lie to ourselves as a survival mechanism. You think we should be completely honest all the time? Yeah. Good luck with that.
But these healthy little white lies we learn to tell ourselves have a darker side. Have you ever heard this old adage?

One day, Peter locked himself out of his house. After a spell, the locksmith pulled up in his truck and picked the lock in about a minute.
“I was amazed at how quickly and easily this guy was able to open the door,” Peter said. The locksmith told him that locks are on doors only to keep honest people honest. One percent of people will always be honest and never steal. Another 1% will always be dishonest and always try to pick your lock and steal your television; locks won’t do much to protect you from the hardened thieves, who can get into your house if they really want to.
The purpose of locks, the locksmith said, is to protect you from the 98% of mostly honest people who might be tempted to try your door if it had no lock.

I had heard this expressed less optimistically before as

10% of people will never steal, 10% of people will always steal, and for everyone else … it depends.

The "it depends" part is crucial to understanding human nature, and that's what Ariely spends most of the book examining in various tests. If for most people, honesty depends, what exactly does it depend on? The experiments Ariely conducts prove again and again that most people will consistently and reliably cheat "just a little", to the extent that they can still consider themselves honest people. The gating factor isn't laws, penalties, or ethics. Surprisingly, that stuff has virtually no effect on behavior. What does, though, is whether they can personally still feel like they are honest people.
This is because they don't even consider it cheating – they're just taking a little extra, giving themselves a tiny break, enjoying a minor boost, because well, haven't they been working extra specially hard lately and earned it? Don't they of all people deserve something nice once in a while, and who would even miss this tiny amount? There's so much!
These little white lies are the path of least resistance. They are everywhere. If laws don't work, if ethics classes don't work, if severe penalties don't work, how do you encourage people to behave in a way that "feels" honest that is actually, you know, honest? Feelings are some pretty squishy stuff.
It's easier than you think.

My colleagues and I ran an experiment at the University of California, Los Angeles. We took a group of 450 participants, split them into two groups and set them loose on our usual matrix task. We asked half of them to recall the Ten Commandments and the other half to recall 10 books that they had read in high school.
Among the group who recalled the 10 books, we saw the typical widespread but moderate cheating. But in the group that was asked to recall the Ten Commandments, we observed no cheating whatsoever. We reran the experiment, reminding students of their schools' honor codes instead of the Ten Commandments, and we got the same result. We even reran the experiment on a group of self-declared atheists, asking them to swear on a Bible, and got the same no-cheating results yet again.

That's the good news: a simple reminder at the time of the temptation is usually all it takes for people to suddenly "remember" their honesty.
The bad news is Clippy was right.

In my experience, nobody reads manuals, nobody reads FAQs, and nobody reads tutorials. I am exaggerating a little here for effect, of course. Some A+ students will go out of their way to read these things. That's how they became A+ students, by naturally going the extra mile, and generally being the kind of users who teach themselves perfectly well without needing special resources to get there. When I say "nobody" I mean the vast overwhelming massive majority of people you would really, really want to read things like that. People who don't have the time or inclination to expend any effort at all other than the absolute minimum required, people who are most definitely not going to go the extra mile.
In other words, the whole world.
So how do you help people who, like us, just never seem to have the time to figure this stuff out becase they're, like, suuuuper busy and stuff?
You do it by showing them …

• the minumum helpful reminder
• at exactly the right time

This is what I've called the "Just In Time" theory of user behavior for years. Sure, FAQs and tutorials and help centers are great and all, but who has the time for that? We're all perpetual intermediates here, at best.
The closer you can get your software to practical, useful "Just In Time" reminders, the better you can help the users who are most in need. Not the A+ students who already read the FAQ, and studied the help center intently, but those users who never read anything. And now, thanks to Dan Ariely, I have the science to back this up. Even something as simple as putting your name on the top of a form to report auto insurance milage, rather than the bottom, resulted in a mysterious 10% increase in average miles reported. Having that little reminder right at the start that hey, your name is here on this form, inspired additional honesty. It works.
Did we use this technique on Stack Overflow and Stack Exchange? Indeed we did. Do I use this technique on Discourse? You bet, in even more places, because this is social discussion, not technical Q&A. We are rather big on civility, so we like to remind people when they post on Discourse they aren't talking to a computer or a robot, but a real person, a lot like you.
When's the natural time to remind someone of this? Not when they sign up, not when they're reading, but at the very moment they begin typing their first words in their first post. This is the moment of temptation when you might be super mega convinced that someone is Wrong on the Internet. So we put up a gentle little reminder Just In Time, right above where they are typing:

Then hopefully, as Dan Ariely showed us with honesty, this little reminder will tap into people's natural reserves of friendliness and civility, so cooler heads will prevail – and a few people are inspired to get along a little better than they did yesterday. Just because you're on the Internet doesn't mean you need to be yelling at folks 24/7.
We use this same technique a bunch of other places: if you are posting a lot but haven't set an avatar, if you are adding a new post to a particularly old conversation, if you are replying a bunch of times in the same topic, and so forth. Wherever we feel a gentle nudge might help, at the exact time the behavior is occurring.
It's important to understand that we use these reminders in Discourse not because we believe people are dumb; quite the contrary, we use them because we believe people are smart, civil, and interesting. Turns out everyone just needs to be reminded of that once in a while for it to continue to be true.

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