Tuesday, April 7, 2015

Fast and effective malware detection -- for free

Ever discover a site or a service that's brand-new and cool, only to learn it’s been around for years? No, I’m not talking about cat videos. I'm referring to the awesome, free malware analysis site Malwr.

It’s been around since January 2011 and is based on the popular open source analysis software Cuckoo. Malwr takes Cuckoo’s sandbox, throws a front end on it, and adds other related features. I’m not sure if the malware analysis teams at the leading antivirus firms use it (my guess is they have more sophisticated, expensive analysis tools at their disposal), but Malwr is good enough for any disassembling hobbyist. Claudio Guarnieri and Alessandro Tanasi -- respectively, chairman and director of the Netherlands-based Cuckoo Foundation -- created and operate Malwr.

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I heard that Malwr got overwhelmed a while ago, running out of resources due to an abundance of users. Now it runs on systems provided by the long-trusted Shadowserver Foundation.

To use it, go to malwr.com and choose the Submit option from the top of the page. Then browse to your malware sample, upload it for inspection, type in the mathematical answer to a Turing test, and click on Analyze.

You can then pore through the results. The analysis includes:

  • Hash fingerprinting results
  • Submission to Virustotal.com
  • Screenshots of the program during execution and installation
  • Static analysis
  • Dynamic analysis
  • Behaviors
  • Domains contacted
  • Hosts contacted
  • Whether the program makes itself autorun on Window systems
  • Registry keys created
  • Files dropped
  • Mutexes created
  • Files and registry keys queried, failures, and successes
  • Network activity
  • HTTPS packets generated














There's a whole lot more. I was delighted to see the level of information delivered. It’s definitely enough to determine if the program in question is doing something shady or unexpected. It’s not perfect -- and malware is often written specifically to hide bad behaviors from tools like Malwr -- but it’s 100 times faster than trying to do the analysis on your own.

I downloaded a suspicious “registry cleaner” to analyze. Here are some screenshots from the results:

Malwr malware detection 1Malwr malware detection 2Malwr malware detection 5
In this case, I didn’t see anything that jumped out as malicious, but I saw enough that I didn’t want to run it, including the report that TrendMicro labels it as "suspicious." What bothered me more was that it tried to create a file, netmsg.dll, in my System32 folder. There are a million reasons why that would be normal, but I didn’t like seeing it from a newly installed registry cleaner program, most of which are full of rogue code anyway.

It was great that I didn’t have to run the malware sample on my own desktop, although I could have done so safely in a newly created VM and installed additional monitoring tools -- or even used Cuckoo. Instead, I selected the file, uploaded to Malwr, and waited one or two minutes while it did all the hard work -- no setup or configuration, no sweat, and no messy cleanup, one and done. I love it.

Though I’m late to the discovery, I know for sure that Malwr will be one of my go-to tools -- along with Sysinternals Processor Explorer and Virustotal.com -- for a long time.

Saturday, March 28, 2015

The amazing algorithm behind Google Maps and Apple Maps

The amazing algorithm behind Google Maps and Apple Maps


http://cf.ly/5StN
google-maps-iphone-ios
Even before the advent of Google Maps, folks were using programs like MapQuest to print up directions and figure out the shortest route between any two locations. While it’s easy to take mapping apps for granted these days, there’s some interesting mathematical algorithms at work behind the scenes that make it all possible.
Not many people are aware of this, but the computer algorithm that makes mapping programs so convenient dates all the way back to 1956, when a programmer named Edsger W. Dijkstra needed to come up with a solvable problem as a means to showcase the power of a new ARMAC computer. Dijkstra himself is a bit of a computing legend, having received the Turing Award in 1972.
Related: Free Gmail plugin lets you see if your emails are being tracked before you open them
Seeking to come up with a relatable problem, Dijikstra settled on “the shortest way to travel from Rotterdam to Groningen.”
VICE reports:
“For a demonstration for noncomputing people you have to have a problem statement that non-mathematicians can understand,” Dijkstra recalled in an interview not long before his 2002 death. “They even have to understand the answer. So I designed a program that would find the shortest route between two cities in the Netherlands, using a somewhat reduced road-map of the Netherlands, on which I had selected 64 cities.”
The algorithm underpinning Dijikstra’s work, and indeed, the basic mapping functionality in many programs, was something he said he came up with while casually drinking coffee. The algorithm itself was highlighted in a published paper from 1959 and is appropriately called Dijkstra’s algorithm.
Notably, Dijkstra’s algorithm has applications beyond traditional navigation. It’s also been used for things like urban planning, network routing protocols, and optimal chip design.
More from BGR: This is the Windows 10 news you’ve been waiting to hear
This article was originally published on BGR.com

Google Clarifies The Mobile-Friendly Algorithm

Google Clarifies The Mobile-Friendly Algorithm Will Roll Out Over A Week, Be A ... - Search Engine Land


google-mobile-responsive-design7-ss-1920
Google’s mobile-friendly ranking algorithm that is launching on April 21st will be on a page-by-page and real-time basis but how long will it take to roll out and how do you know if your page qualifies to benefit from it?
Since we know this algorithm will be significantly larger in impact compared to the Panda and Penguin algorithms, webmasters are kind of anxious about the release.
Yesterday, Google answered a series of questions in a Google+ hangout on the topic of this new mobile-friendly ranking algorithm. The three things we learned were:
(1) The algorithm will start rolling out on April 21st and will take a few days to a week to completely and globally.
(2) You are either mobile-friendly or not, there are no degrees of mobile-friendliness in this algorithm.
(3) The fastest way to see if your web pages are mobile-friendly is to see if you have the mobile-friendly label in the live mobile search results now. If not, check the mobile-friendly testing tool, which should match the live Google search results, whereas the mobile usability reports in Google Webmaster Tools can be delayed based on crawl time.

Roll Out Will Be A Few Days To A Week

I transcribed Google’s Mary response on this where she said:
We are expecting it (the mobile friendly algorithm) to roll out on April 21st, we don’t have a set time period because it is going to take a couple of days to roll out. Maybe even a week or so.

Your Page Is Mobile-Friendly Or Not

The mobile-friendly algorithm is an on or off algorithm, on a page-by-page basis, but it is not about how mobile-friendly your pages are, it is simply are you mobile-friendly or not. I transcribed this one also:
As we mentioned in this particular change, you either have a mobile friendly page or not. It is based on the criteria we mentioned earlier, which are small font sizes, your tap targets/links to your buttons are too close together, readable content and your viewpoint. So if you have all of those and your site is mobile friendly then you benefit from the ranking change.
But as we mentioned earlier, there are over 200 different factors that determine ranking so we can’t just give you a yes or no answer with this. It depends on all the other attributes of your site, weather it is providing a great user experience or not. That is the same with desktop search, not isolated with mobile search.

How Do You Know You Are Mobile-Friendly

How do you know if your web pages will be mobile-friendly or not? There are a few ways, but Google said the easiest way is to see if your current pages have the mobile-friendly label in the live mobile search results now. If so, the mobile-friendly testing tool should also confirm this. Keep in mind, the a href=”http://searchengineland.com/mobile-usability-reports-come-google-webmaster-tools-206885″>mobile usability reports in Webmaster Tools can be delayed by crawl time and general webmaster tools reporting delays.
I transcribed the three times Google answered this but I’ll share one here:
Take out your phone, look up your web site. See if there is a gray mobile friendly label in your description snippet. If it is in the search results, if you see it, that means that Google understands that your site is mobile friendly and if you don’t see it then we don’t see that your site is mobile friendly or your is not mobile friendly.

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Friday, March 27, 2015

Little Fanfare as Yahoo Leaves China

Little Fanfare as Yahoo Leaves China


Yahoo's decision to close its last remaining operations in China – a research and development center in Beijing – will have little impact on the country's digital industry, experts say, as the company has been largely dormant in the region for the past several years.
Yahoo China has had limited operations in China since it was acquired by Alibaba as part of a strategic partnership with Yahoo Inc. in 2005. In 2013, the www.yahoo.cn Web portal was closed and users were given the option to transfer their existing Yahoo China mail accounts to other Yahoo sites or to Alibaba's Alimail platform.
Foreign technology and social media companies, including Google, Facebook, Twitter, and Instagram, have all faced a hostile regulatory and operating environment in China, as well as competition from local tech giants Alibaba, Baidu, Tencent, and Weibo, but experts say Yahoo's decision to pull out of China has just as much to do with cutting costs.
"If they are closing the office, it's because they no longer have user interest and the business is falling off," says one insider, who requested to remain anonymous.

"It's no big deal because nobody cares about Yahoo in China," says another anonymous source. "It's a facility for research and development only, with no actual visibility. The Yahoo brand has been dumped in China since the operation was taken over by Alibaba many years ago."
But from a search industry history point of view, Yahoo's China departure is significant, says Motoko Hunt, president and search marketing consultant at AJPR.
"Yahoo was one of the first well-organized portal sites with a search function for people to get to know the World Wide Web until Baidu and other locally grown search engines and portal sites came out," says Hunt.
"While the operation may have been passed onto Alibaba, the office closure symbolizes the end of an era, and shows how difficult it is for Western businesses to be successful in the Chinese market."
Hunt adds the closure emphasizes the difficulties for foreign companies, especially Western companies, to understand, localize, and adapt to Chinese and other Asian regional markets.
"I give credit to Yahoo that it tried to do that over the years, but it shows how difficult it is for a local team to be heard within a huge corporation to get what they need to grow market share."
In a statement, Yahoo said it was constantly making changes to align resources, and to foster better collaboration, and innovation across its business.
"We currently do not offer local product experiences in Beijing but the office has served as a research and development center. We will be consolidating certain functions into fewer offices, including to our headquarters in Sunnyvale, California, U.S," the statement said.
The Beijing office closure, which will see its estimated 200 to 300 employees laid off, forms part of a number of cost-cutting redundancies across Yahoo's global network over the past six months.

Google’s New Program Aims to Get Local Businesses Online

Google’s New Program Aims to Get Local Businesses Online


Google is trying to get local businesses in 30,000 cities worldwide online via a new program called "Let's Put Our Cities on the Map."
The initiative was designed to encourage small businesses, consumers, and local organizations to help complete a local business listing on Google. According to Google's own research, consumers are 38 percent more likely to visit and 29 percent more likely to consider purchasing from businesses with complete listings. However, not enough companies have set up a local business listing on a search engine, Google says.
The program provides each city with a custom website where local businesses can find how they appear on Google Maps and in search results. Take, New York City for example, where the owner of Ost Cafe can see what listing information they have missed on Maps.
ost-cafe

Google will also provide local business owners with a step-by-step guide for getting online with Google My Business, and a free website and domain name for one year with Google's partner Startlogic.
Consumers can participate in the program by creating postcards to support their favorite local businesses, and further sharing the postcards on Google+, Twitter, Facebook, and LinkedIn. However, such sharing will not help local businesses rank higher in Google search results.
"Sharing the postcards won't make businesses appear higher in search, but will hopefully spur them to verify and start managing their business listing," a Google spokesperson tells Search Engine Watch.
The search giant has also partnered with local organizations like chambers of commerce and small business development centers to offer Google My Business workshops, where local businesses can learn to how to control the information listed about them on Google Search and Maps.
Are you ready to get your favorite local businesses online?
Homepage image via Shutterstock.

Facebook Launches App Analytics

Facebook Launches App Analytics At F8 Developers Conference

Wed, 25 Mar 2015 18:38:13 +0000
facebook-app-analytics-800
One of the many announcements coming out of Facebook’s F8 conference for developers today is Facebook Analytics for Apps, a free service that Facebook says can help developers in several ways.
The analytics tool is available today for apps that are logging App Events, which Facebook says is 87 percent of the top-grossing apps in the U.S. Developers that aren’t doing that but want to start can head over to Facebook’s developer documentation to get started.
From Facebook’s announcement, here’s an overview of what Analytics for Apps offers:
Cross-Device
People now use multiple devices to interact with businesses across apps and websites, and Facebook Analytics for Apps can help developers and marketers understand their traffic across these devices, which in turn can help them improve performance.
Segments
You can look at segments, or groups of people who have certain characteristics, like women or people using Android phones. You can then look at metrics for these groups to see how they use your app differently than the overall population.
Cohorts
You can now also look at cohorts, or groups of people who took a set of actions in your app. Then you can review specific metrics for that group, like what percentage of them launched your app, completed a registration, or made a purchase.
Funnels
Creating funnels lets you look at how people move through a series of steps in your app, like a purchase flow. This can help you see where people drop off, which can help you figure out where to devote resources to improving performance.
Improving your advertising
Facebook Analytics for Apps can help developers understand and improve the ads they’re already running, and figure out how to run better ads in the future. Analytics helps you measure the lifetime value of your Facebook ads, and re-engage people who have dropped off using re-marketing.
Facebook Analytics for Apps is accessible at facebook.com/analytics, a dashboard with access to all of a developers’ apps.
For more news from today’s F8 keynote, see our live blog coverage. And we’ll be sharing more news today and tomorrow on our F8 conference topic page.

Thursday, March 26, 2015

Vodka Brand Creates Mobile App To Program Personalized LED Messages On Bottles


medea_bluetooth_app
Last week, a chocolate bar brand launched a QR code-based mobile app that allows people to add personalized messages of love on their candy bars. This week, a vodka brand is upping the game with LED and Bluetooth technology.
Medea Vodka, which has had manually programmable LED strips on its bottles since 2010, has introduced a mobile app that uses Bluetooth to assign personalized messages to LED strips on vodka bottles. The company will showcase this technology at the upcoming Nightclub & Bar Convention & Trade Show in Las Vegas later this month and introduce the bottles in June.
Here’s a look at the original, non-Bluetooth LED bottles in action:
The new LED bottles will use Apple’s iBeacon technology and an app to enable a smartphone to wirelessly set and display scrolling messages. The Medea App, not yet available in either the Apple App Store or Google Play Store, will be able to determine what bottles are in the area without having to connect or find every Bluetooth-enabled device. The app will keep tabs on which bottles are around and available to be registered.
Once a person registers a particular bottle using the app, that bottle — and the ability to post messages to the bottle — can be accessed by anyone who the initial registrant chooses to invite. Anyone with access to a bottle can also share their messages to Facebook, Twitter and email. Since users reportedly must register to program their bottle’s message, the app may be a source of useful customer data for Medea.
The bottles are pre-programmed with six phrases including, “Happy Birthday,” “Congratulations” and “Thank you,” which scroll across the LED label.
Medea is promoting the new bottles and app on Facebook and Twitter:
Yes, it’s true. We’ll be rolling out a #bluetooth #app that enables #mobile users to program customized messages to…
Posted by Medea Vodka on Monday, March 23, 2015

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